The Creative Entrepreneur takes readers on an inner journey of creative exploration to discover how to make their dreams of creative livelihood real. The Creative Entrepreneur utilizes a unique process developed by author Lisa Sonora Beam that is a visual, project-oriented, step-by-step approach to business development especially for creatives.
The Creative Entrepreneur is business strategy designed especially for creative thinkers.
Most other books on developing a successful business focus on a selection of tactics that address outer solutions (such as: setting goals, how to write a business plan (ugh!), set aside time for marketing, or how to hire a rep). What they don’t address are the underlying internal issues unique to creative types—and how to practically address them. These internal issues manifest as emotional/psychological blockages, faulty thinking about their work and ideas, and lack of practical knowledge regarding how to make the business side of their life work.
Without addressing the underlying issues that cause artists to remain business-challenged, no amount goal setting or knowledge of savvy business tactics will help. Once these inner aspects are addressed, readers are introduced to a unique combination powerful business and leadership tools (some little known or used except by the most skilled managers) presented in a visual and engaging way that appeals to the way creative types think, learn and process information.
“For me, The Creative Entrepreneur solves this ... I want to be a writer. I've always wanted to be a writer. But I'd start thinking about the possible things i could write—books, scripts, treatments, for television for films, songs and become overwhelmed and stalled ... INERT...
Partially because I have such a big dream I couldn't see the first steps clearly. I couldn't see how to support myself on day to day while working from the small to get to the big. I couldn't see how to build a portfolio of work that would give me the foundation to make me a desirable hire as a writer.
While this may seem obvious to anyone outside the situation, my vision was obscured by my passion. Lisa Sonora Beam’s work allows the artist to look beyond the murky veil of emotion, by offering realistic steps that can be taken while still honoring the overall artist's dream.
After brainstorming and really looking at my objective -- to be a writer -- strategies and tactics, I realized there were more possibilities (strategies) for writing than I had previously realized.
Not only can I write scripts, but i can write blogs and freelance articles and brochures and other journalistic and publicity materials. And those smaller steps will help me both generate income, gain confidence and increase my visibility as a creative.
In essence, The Creative Entrepreneur demystifies a heretofore nebulous process of making a dream come true. It gives the artist the tools to examine her desire from a pragmatic standpoint. Approaching a dream practically makes the possibility of it coming to fruition more likely.
In fact, it almost guarantees success for those who are willing to use their brain and do the work and have the patience to realize that small steps every day will eventually lead to achieving the dream. Since business tools grow sharper when they are used, successes can be replicated, failures can be learned from - either way the artist who is willing to apply them wins.”
— Lindey Lambert, Writer
